Mojave turned our social media analytics towards the two biggest stories of the day, the death of pop superstar Micheal Jackson and the recent Iranian election turmoil. The results, though not that surprising, show what an impact the news of Michael Jackson’s passing had in the blogosphere.

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Scout Labs
A powerful, web-based application that tracks social media and finds signals in the noise to help your team build better products and stronger customer relationships.

Features:
Sentiment, trendspotting, buzz trend, share of voice, email alerts, customer rants and raves.

Pros:
Easy to use, specific Twitter, Photo, and Video search. Fast aggregation, you don’t have to wait 24 hours for results.

Cons:
Doesn’t track Social Networks, limited graphing.

Pricing:
Free 30 day trial, Standard $99/mo, Pro $249/mo, Pro2 $399/mo, Pro5 $749/mo

Techrigy SM2
SM2 is a software solution designed specifically for PR and Marketing Agencies to monitor and measure social media. As businesses and consumers increasingly utilize and rely on social media, your agency needs the best tools and expertise to stay competitive.

Features:
SM2 searches an expansive collection of social media. Over 100 million blogs, Twitter, YouTube, Flickr and Wikipedia are all monitored. These media are indexed in real-time, and SM2 provides instant alerts if certain discussions are found.

Pros:
Heavy data aggregation across entire social sphere. Provides insignt on multiple levels of sentiment. Plenty of charts and graphs.

Cons:
Maybe too data-heavy, depending on user. SPAM often evades filters.

Pricing:
Free for 1,000 results, $500 – $2,000/month depending on need

TNS Cymfony
TNS Cymfony, a market influence analytics company, scans and interprets the millions of voices at the intersection of social and traditional media.

Features:
Combining powerful automated analysis with expert human interpretation, TNS Cymfony provides products and services that deliver intelligence on consumer preferences, competitor strengths and weaknesses, and other information critical to a company’s reputation, brands, products and employees.

Pros:
Explores all print, web, media, radio. Advance algorithms, personal customer service that assists with setup and maintenance. Pretty graphs.

Cons:
Data is automatically graphed, raw data has to be exported and then manually sorted by user. Expensive.

Pricing:
Variable, depending on need