Archive for June 29th, 2009

06/29/09

SOCIAL MEDIA ANALYTICS ROUNDUP: TRENDRR

by Mojave | Permalink | Comments (0)

Trendrr
Real-time social & digital media tracking.

Trendrr

Features:
Trendrr uses comparison graphing to show relationships and discover trends in real time.

Pros:
Searches and charts may be run on any key words, account, or topics. Categorized areas of search on more than Social Network sites and platforms. Site is built out with a user community of it’s own. Firefox add-ons, sharing capabilities. Consulting and account management offerings.

Cons:
Interface is a little confusing.

Pricing:
10 Free Searches, Gold $49/mo, Premium $250/mo, Elite $999/mo

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06/29/09

SOCIAL MEDIA ANALYTICS ROUNDUP: OVERTONE

by Mojave | Permalink | Comments (0)

Overtone
Overtone, Inc. delivers real-time customer intelligence to many of the world’s most innovative global enterprises.

overtone

Features:
Special algorithim for search, email scouring capabilities for cust svc.

Pros:
Superior search algorithm, one-on-one customer service, setup, and maintenance.

Cons:
Expensive.

Pricing:
Variable, depending on need

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06/29/09

SOCIAL MEDIA ANALYTICS ROUNDUP: RADIAN 6

by Mojave | Permalink | Comments (1)

Radian 6
With the Radian6 listening platform, you can monitor the social web. Find your brand on millions of blog posts, viral videos, reviews in forums, sharing of photos, twitter updates.

radian6

Features:
Scan millions of sites including blogs and comments, photos, videos, mainstream news, forums, and micromedia like Twitter and Friendfeed

Pros:
Nice-looking customizable interface with reporting from entire social-sphere, that also includes web analytics. Partnered with Salesforce and build a strong CRM that is easily accessible to both agency and client.

Cons:
Results are based off key words, does not offer much insight into text analysis or human language processing (sentiment).

Pricing:
$600 – $$$$/month depending on need

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