Archive for July 7th, 2010
THE @EARLYBIRD GETS THE WORM
A couple of days ago, Twitter launched @EarlyBird, a social shopping service that works with select advertisers. With it, Twitter is positioning itself as a new consumer destination for exclusive and time sensitive deals. Like Woot, Groupon and other social shopping sites, Twitter earns money by taking a portion of the sale revenue in exchange for the promotion. Despite not posting a single deal, @EarlyBird already has nearly 15,000 followers.
To view the deals, all you have to do is follow the @EarlyBird account via Twitter, but you may see the deals if someone you already follow ReTweets a deal. At launch, offers will only be available to US customers, but Twitter hasn’t eliminated the option to expand internationally. We expect local city deals to launch in the future as well.
For businesses looking to promote a deal, the details are still lacking at this point. Twitter has selected its initial partners and are not disclosing their commissions or fees. We expect a more formal business sign-up process in the near future, but for now Twitter is open to suggestions. If you’ve got one, you can direct message @EarlyBird.
This new endeavor marks a notable attempt for Twitter creating a revenue stream and taking social shopping head-on. Depending on consumer response, we may see Twitter build out even more shopping verticals and hyper-local offers.