With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action. In the past year we’ve seen many companies and brands attempt to step into this new world only to fail miserably. After analyzing many marketing flops on Twitter, the underlying issues are very apparent.

To be an effective marketer on Twitter you must first stop thinking like one.

Marketing on Twitter requires a bit of a shift in your mindset. Twitter is all about simple conversations; you can’t use press releases, marketing copy and other one-way communication tactics and expect results. Customers want interaction—with you and with each other. Tweeting is one-to-one, with the benefit of being in a public space where other customers may overhear your conversation and interact with each other on your behalf. Read more after the jump.

We got a nice mention of the SIGG designer we created in one of our favorite design blogs, Swissmiss. Check out her blog for daily design inspiration.

Mojave was recently featured in Creative Agency Awards 09, a book which highlights the most creative agencies worldwide based on prestige in both print and interactive design. The book showcases those agencies who dare to go beyond the norm and push creative strategic thinking. We are honored to be showcased in the book for our creative efforts on behalf of our clients in 2009.

The book is available for purchase here.