For over 300 years marketers have been interrupting customers and living off borrowed interest – from the very first newspaper advertisement in 1652, to the emergence of the 60-second television spot over five decades ago.
Today, more than $9 billion dollars a year is still being spent on forcing an unnatural commercial break consumers resent. The trouble is, the best interruptive ads entertain for a few seconds and even the exceptional ads get skipped over with DVRs and online viewing.
The TV may be on, but who’s really watching?
At Mojave, we believe the current advertising model is broken. We know that customers are tired of being interrupted by tangential messages. We believe that building an affinity to your brand is about engaging people emotionally, making a connection at their level. We do this is by entertaining them through blending memorable content with targeted interactivity. Our concepts are crafted to inspire consumers to begin or elevate an existing relationship with your brand. This is not a short-term branding exercise, but a relationship that inspires customer to take targeted action.
Mojave is a Participation Marketing agency that develops creative solutions by using compelling experiences that empower viewers to play, share and remix until they become advocates instead of observers of content.
Our solutions address the challenges facing marketers in today’s ever-evolving digital landscape by blending Branded Entertainment, Social Media and Non-Interruptive Advertising to drive to an end result; deeper engagement from viewers and increased loyalty with your brand.