Location-based social media are a growing segment of participation marketing that adds an interesting way for customers to interact with brands they love. Since users are already sharing information and ‘checking in’ to places they enjoy, brands can get involved and interact with these loyal customers. More importantly, companies can actually listen to what their customers are saying and reward the most loyal for contributing.

Customers are already using Foursquare,  but most brands are just now discovering social media. Many companies still approach it like traditional marketing, as a channel to conquer.  Not only is this counter to the spirit of social media, but it can actually backfire as the heavy-handed, centralized approach can turn off your greatest brand ambassadors.

Mojave has put together this free guide as an overview on Foursquare marketing. We hate irrelevant interruptive advertising, and believe that brands and customers can come together through relevant, engaging conversations via social media. Feel free to pass this along, and add your thoughts to the comments below.

Download the Foursquare for Marketers guide (PDF 31 Pages)

It appears that we’re all getting a bit fierce on Foursquare. Businesses are promoting through it, and more and more people are joining the race to become Mayor of their favorite spots.  For those of you who are unfamiliar with Foursquare, it is a location-based social network that allows users to check in and earn points to unlock badges and promotions. Foursquare awards the person that has checked in more than anyone else the title of “Mayor.”

Just for fun, we created a shirt that would tickle the fancies of social media mavens and fashionistas alike. Check out a our fresh new “Bow to Your Mayor T-Shirt!”

Get it in light blue or grey!

You might also like our Free Foursquare for Marketers guide.

Yesterday, social media history was made when Twitter hit its 10 Billionth tweet. This milestone proves that Twitter continues to grow rapidly, doubling from 5 to 10 Billion Tweets in just four months. So who is the lucky person that posted Tweet #10,000,000,000? Nobody knows. Evidently it’s someone with a private account and the world is still searching to find out who exactly it was.

In the mean time, however, we’d like to congratulate Rafaela Marques of Brazil for posting the 9,999,999,999th Tweet.

So, as a small token of this momentous event, we’ll be sending Rafaela a limited edition t-shirt, designed by us here at Mojave.

That’s a lot of Tweets!
Twitter is about to hit a major milestone as it closes in on its 10,000,000,000th (Ten Billionth) tweet! It’s expected to hit sometime today and to celebrate this historical social media event, we’re giving away two of our fresh new t-shirts to the lucky 10 Billionth Tweeter!

For the 9,999,999,999 Tweeter, lelamarques, we designed this lovely runners-up tshirt:

Also, you might also be interested in our article “7 Tips for Effective Marketing with Twitter“.