The Superbowl rematch is upon us tonight with the pre-season game between the Steelers vs. Cardinals. We know how they matched up at Super Bowl XLIII, and tonight we’ll see how the revamped teams fare. But at Mojave, we turned our attention to another interesting team battle – not on the field, but how they match up in social media. We pulled the data, scrubbed the numbers and counted the tweets to see who could mark a “W” in the social media column – the Steelers or the Cardinals. Click any chart for a larger image.

The overall blog mentions and volume in social media last superbowl ran neck and neck:

Just as they are now that its time for the rematch:

Same with twitter, they’re head to head… interesting to see what will happen during and after the game (we’ll re-post in a few days):

Sentiment comparisons

Currently, more people are favoring the Steelers:

But last year, looks like everyone was rooting for the underdog:

Overall, both teams  have a similar ratio of negative to positive:

Although Steeler fans capture a larger portion of the online socialsphere:

So who wins? Well, at least in social media, it’s very close. But the Steeler Nation’s social media activity seems to push their team to the win. We’ll give this one to the Steelers, but they might want to keep an eye on the rapid “Card” fans online.