Vampires, werewolves, wizards, & witches. Twilight and Harry Potter movies are booming in the box office, spoilers and reviews are pouring in on the Internet. But which mystical flagship has taken center stage in the blog-world? We looked to see which fantasy tickled your fancy.

The 2009 MTV Movie Awards played a big part inspiring bloggers to bleed their feelings onto their digital diaries as the Twilight: New Moon trailer was previewed at the event. However, it seems that Robert Pattison & Kristen Stewart’s on-air make out session couldn’t compete with the premiere of Harry Potter – The Half-Blooded Prince. Posts skyrocketed the week of HP-VI.

Twilight fans, do not despair, you’ve still got the majority of the blog landscape. Of all the posts compiled, 56% were about Twilight. Pat(tison) yourselves on the back.

Here’s something interesting; Less than 4% of all the posts registered as ‘neutral’. This means that almost ALL the posts written had some connotation of emotion, to extremes. People either HATE or LOVE them. Harry beat Twilight by a twinkle, hording 1% more of the positives.

It seems like every time I turn on the TV, grab a magazine at the grocery store, or pull up a celebrity blog “The Real Housewives” are in the headlines. If you’re not familiar with the RHW, here’s a quick summary:

“The Real Housewives” is a reality series that runs on the Bravo TV Network. It follows a group of wealthy women who are living their lives in suburban areas of the United States. The Real Housewives of Orange County premiered first in 2006 and the show has since then expanded to include women from New York City, Atlanta, and most recently, New Jersey (which has just completed airing its first season).

Although we normally look at how companies and brands are competing in the social space, we thought it might be interesting to look at the ladies of Orange County, New York City, Atlanta and New Jersey. We ran some numbers, gathered some data and came upon some interesting results (click on the graphs for a larger view).

The Atlanta housewives seem to be stirring up the most overall conversations in Social Media, with Orange County following close behind. Although New Jersey has only aired one season, they appear to be just as popular as the other three. Hopefully we’ll see them back for season 2!

In the blog world, The New Jersey ladies stirred up some talk when crazy news about mafia affiliation and a “book” surfaced about one of the housewives. The reunion shows aired after the season itself ended, and was eagerly awaited by viewers. The enthusiasm is shown in the graph. Other notable surges in activity concern the women of New York City, who tend to get themselves in the press even when the show isn’t running.

We all know that Twitter has recently received a surge in users and activity. Could Twitter’s boost be attributed to Atlanta’s season 2 premiere? Probably not, but it sure is helping as RHW Social Media users are flocking to post their 140 character bashes on Kim, Nene, Lisa, Sheree, and the newest addition to this season of ATL RHW, Kandi.

So where the haters at? The sentiment analysis came in REALLY close, but it looks like the New Jersey crew ignites the most fire in viewers. This could be due to the fact that they’re new and have to undergo criticism from loyal OC, NYC, and ATL fans. At least that’s what I keep telling myself . Orange County housewives lovers are probably questioning our results right about now as they don’t seem to be making waves in Social Media as much as the others are. Well, OC fans, sorry to say, rumors of Gretchen cheating on her late fiance Jeff didn’t intrigue people enough for them to get online and blog nearly as much as Dina and Danielle’s vicious attacks on each other, or news of Lisa’s home foreclosure did.

Looking at a collection of all the Social Media referring to the shows, NYC takes the pie with having the highest percentage of mentions, followed very closely by the brand-spankin’ new New Jersey housewives. Atlanta is steadily gaining momentum as season 2 is only midway through, there’s a possibility that last week’s appearance by r&b singer T-Boz (from TLC) could possibly spike the conversations. Stay tuned to see what happens to the Real Housewives next week!

The Superbowl rematch is upon us tonight with the pre-season game between the Steelers vs. Cardinals. We know how they matched up at Super Bowl XLIII, and tonight we’ll see how the revamped teams fare. But at Mojave, we turned our attention to another interesting team battle – not on the field, but how they match up in social media. We pulled the data, scrubbed the numbers and counted the tweets to see who could mark a “W” in the social media column – the Steelers or the Cardinals. Click any chart for a larger image.

The overall blog mentions and volume in social media last superbowl ran neck and neck:

Just as they are now that its time for the rematch:

Same with twitter, they’re head to head… interesting to see what will happen during and after the game (we’ll re-post in a few days):

Sentiment comparisons

Currently, more people are favoring the Steelers:

But last year, looks like everyone was rooting for the underdog:

Overall, both teams  have a similar ratio of negative to positive:

Although Steeler fans capture a larger portion of the online socialsphere:

So who wins? Well, at least in social media, it’s very close. But the Steeler Nation’s social media activity seems to push their team to the win. We’ll give this one to the Steelers, but they might want to keep an eye on the rapid “Card” fans online.