Mojave Interactive designed and implemented a very fun and interactive brand-shop in partnership with CafePress and Summit Entertainment for the highly anticipated film “The Twilight Saga: New Moon,” which arrives in theaters on November 20th.  Traffic is driven to the shop through direct marketing and social media. Visitors are awarded with a free gift from CafePress and are able to purchase both official and custom merchandise (designed exclusively by fans alike).

In addition to providing a delightful e-commerce experience, the site definitely puts a spin on the traditional official merchandise licensing model. This new shop gives movie fans a way to express themselves by allowing them to effortlessly personalize their own Twilight Saga-themed products.

Visit the CafePress Twilight:New Moon store here (use code CPNEWMOONGIFT10 to claim your free gift)!