Taking a cue from W. Chan Kim and Renee Mauborgne’s “Blue Ocean Strategy”, We’ve mapped out some of benefits that Mojave’s experiential marketing offer. We are seeing ourselves in a new space. I can tell just from the meetings we are having – we are talking to both sides of the isle, the brands as well as the entertainment industry looking to infuse more direct response and targeting into the mix. Our strategies can engage as well as offer direct response, which you can see reflected in our canvas: