Mojave

 

 

Whole Foods Market ogo

Founded in 1980 as one small store in Austin, Texas, Whole Foods Market® is now the world's leading retailer of natural and organic foods, with more than 265 stores in North America and the United Kingdom. To date Whole Foods Market remains uniquely mission driven: We're highly selective about what we sell, dedicated to stringent Quality Standards, and committed to sustainable agriculture.

Whole Foods Market Viral video contest

Whole Earth Generation


Mojave worked with Whole Foods Market to create an online youth-themed marketing experience called "The Whole Earth Generation".

Mojave created, wrote and shot a weekly online news magazine that engaged kids all over the county to show us what they were doing help save the earth. Mojave managed the YouTube channel, moderated user feedback and promoted the videos online.

The results? Over 500,000 video views, massive user engagement and thousands of pages of results in Google leading to increased awareness of Whole Foods Market's commitment to youth and the environment.