Bio-Rad is a $1.5 billion-dollar per year bio science company that develops a broad range of products for biotechnology and pharmaceutical companies. We worked with Bio-Rad to launch a first in the bio-tech industry; a social-media campaign that engaged customers through rich media and user generated content.

In-banner user-submitted viral video campaign:

In-banner video quizshow/gaming banner:

User generated/Participation marketing campaign landing page:

Deep engagement from the target customer: